Net Promoter Score

A simple way to know if your members and employees are actually satisfied.

Calculating the Net Promoter Score

You ask one question.

Industry leaders

Banking winner: USAA at 83%. Banking loser: Wachovia at -15%.

Online shopping: Amazon.com at 76%.

Department stores: Apple and Costco tie at 71%.

Our industry

Industry leaders: Virgin America at 66%, JetBlue at 64%.

Employee NPS

Engaged employees create customer promoters. That is the whole game. Retention beats acquisition every time.