The written and working home of Jon Orozco. Essays, books, and projects on leadership, strategy, the human experience, and building with Ai.https://www.jonorozco.comen-UShttps://www.jonorozco.com/articles/building-with-ai-humanelyhttps://www.jonorozco.com/articles/building-with-ai-humanelyWhen the tools get smart, a lot changes and a few things do not. Knowing which is which is the whole job of building with Ai without losing the people you built it for.Mon, 18 May 2026 00:00:00 GMTartificial-intelligencehuman-experiencehttps://www.jonorozco.com/articles/progressive-objectivism-a-short-manifestohttps://www.jonorozco.com/articles/progressive-objectivism-a-short-manifestoReason and responsibility are not opposites. This is why I hold both, and why the usual demand to pick one is a false choice that has cost us dearly.Tue, 07 Oct 2025 00:00:00 GMTprogressive-objectivismfreedomtruthhttps://www.jonorozco.com/articles/youre-not-busyhttps://www.jonorozco.com/articles/youre-not-busyBusy is not a schedule problem. It is usually a decision you are avoiding, dressed up as a lack of time. Here is how to tell the difference.Wed, 22 Jan 2025 00:00:00 GMTthinkingdecision-makinghttps://www.jonorozco.com/articles/money-is-a-tool-not-a-scoreboardhttps://www.jonorozco.com/articles/money-is-a-tool-not-a-scoreboardTreating money as a score you win or lose distorts every decision you make with it. Lessons from a career that started at a teller window for $7.50 an hour.Tue, 19 Nov 2024 00:00:00 GMTfinancehuman-behaviorhttps://www.jonorozco.com/articles/leadership-is-responsibility-not-authorityhttps://www.jonorozco.com/articles/leadership-is-responsibility-not-authorityAuthority is given by a title. Responsibility is chosen by a person. Only one of them makes you a leader, and it is not the one on your business card.Wed, 04 Sep 2024 00:00:00 GMTleadershiphuman-experiencehttps://www.jonorozco.com/articles/strategy-is-choosing-not-planninghttps://www.jonorozco.com/articles/strategy-is-choosing-not-planningA strategy is not a long document or a calendar of tasks. It is a small set of hard choices about where you will play and how you will win.Tue, 12 Mar 2024 00:00:00 GMTstrategydecision-making